AI Visibility Audit
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Prepared by saigon.digital · April 2026
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Your customers are no longer just searching on Google — they're asking AI which English schools to enrol their children in. This audit shows exactly where ILA stands, who's winning, and what to do next.
Saigon Digital transformed how Ski.com shows up online. Beyond rebuilding our platform, they helped us rethink our entire search and AI visibility strategy. We saw a significant uplift in organic traffic, our content started appearing in AI-generated travel recommendations, and the quality of inbound leads improved dramatically. They understand where digital discovery is heading and how to turn visibility into real commercial results.
See how we've helped brands grow. Read our case studies and learn more about what we do.
View Case StudiesA snapshot of where ILA Vietnam stands in the AI search era — and the opportunity cost of the current gap.
ILA has been Vietnam's leading English language brand for over 20 years — 60 centres, 40,000+ students, 800+ native teachers — but when Vietnamese parents ask ChatGPT or Perplexity "what's the best English school for my child in Vietnam", competitors like VUS, British Council, and Apollo English are cited first. Your market leadership is real; your AI visibility doesn't reflect it. Every month this gap persists, AI models train on competitor content — making the gap harder to close.
We tested how ILA Vietnam appears when potential customers ask AI tools to recommend English language schools and courses in Vietnam. Here's what we found.
ChatGPT mentions ILA in broad "English schools in Vietnam" queries but consistently recommends VUS and British Council first. ILA is not the primary recommendation for any tested category.
ILA appears in Google AIO for "native English teachers Vietnam" and "children's English programs" but is absent from IELTS prep and "best English school" overview snippets.
Perplexity surfaces competitors with stronger English-language content and structured data. ILA's predominantly Vietnamese content limits its visibility in Perplexity's citation engine.
Gemini draws on structured authority content and international review platforms. ILA has minimal presence on global education directories and review sites that Gemini prioritises.
1 / 4 platforms currently cite ILA Vietnam as a primary recommendation in relevant AI-generated search results.
English-language authority content, structured FAQ pages, third-party education directory listings, parent review signals, and consistent brand positioning across international sources — all of which key competitors currently have more of.
We ran the exact searches Vietnamese parents and learners use when asking AI tools to recommend English language education. Here's who appeared — and whether ILA was in the answer.
ILA appears in 2 of 4 high-intent buyer queries — but only for broad "native teacher" and "children's program" searches where its scale is hard to ignore. For the highest-converting queries (IELTS prep, "best English school"), ILA is completely absent. Competitors with dedicated landing pages and structured content dominate these critical queries.
ILA's appearance in teacher quality queries proves the model works — your 800+ native teachers is a powerful signal. Replicating this with dedicated IELTS pages, "best English school" comparison content, and parent-focused FAQ schema could unlock visibility across all four query types within 60–90 days.
These are the companies currently winning AI recommendations in Vietnam's English education market. Understanding why they're cited — and where ILA falls short — reveals the exact gap to close.
| Company | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| ILA Vietnam You | 54 | Partial | Partial | Not Cited | Audit target |
| British Council Vietnam | 64 | Cited | Appearing | Cited | Highest DR, global brand authority, structured IELTS content, trusted international education brand |
| VUS | 58 | Cited | Appearing | Cited | 80+ centres, 250K+ students, aggressive content marketing, strong English-language web presence |
| Apollo English | 50 | Partial | Appearing | Partial | First 100% foreign-owned centre, strong young learner positioning, international curriculum focus |
| YOLA Education | 37 | Partial | Partial | Not Cited | Growing brand with academic English focus, 16+ centres, online/offline hybrid model |
| I Can Read Vietnam | — | Not Cited | Partial | Not Cited | Niche phonics methodology, 200+ centres across 14 countries, strong for early learners |
Badge key: Cited Partial Not Cited
These are the highest-leverage changes ILA Vietnam can make right now to start appearing in AI-generated recommendations within 30–90 days.
Publish 5–8 English-language pages targeting the exact queries parents ask AI: "best English school for kids in Vietnam", "ILA vs VUS vs Apollo English", "best IELTS course Ho Chi Minh City". Include structured FAQ schema, comparison tables, programme outcomes, and student success metrics. This is exactly what British Council and VUS do to dominate AI citations — and ILA has the credentials to outperform them.
Create structured IELTS preparation pages showcasing pass rates, average score improvements, and student testimonials. Add FAQ schema answering "How long does IELTS prep take?", "What IELTS score can I expect?", and "Is ILA good for IELTS?". British Council owns this space by default — but ILA's scale (40,000+ students) gives it the data to win if properly structured.
Establish ILA on Trustpilot, GoOverseas, ESLBase, and Google Business Profile with parent-focused reviews (not just employer reviews on Glassdoor). Collect 50+ parent testimonials with star ratings. AI models weight review platform signals heavily — and ILA's 20+ year track record provides the social proof to outperform newer competitors.
This audit shows the problem. We have a clear strategy to fix it — and results typically show within the first 60 days of engagement.
ILA Vietnam has the brand, scale, and credentials to dominate AI search in Vietnam's English education market. The gap to British Council and VUS is real — but it's also closeable. We've helped education brands across Asia transform their AI visibility. A 30-minute call is all it takes to map out a plan.
Nick Rowe · CEO & Co-Founder, Saigon Digital
Full GEO strategy, English-language content plan, authority-building roadmap, and monthly performance reporting — all focused on AI search visibility across ChatGPT, Google AIO, Perplexity, and Gemini.
Most clients start seeing AI citation improvements within 45–60 days. Full competitive parity with VUS and British Council typically achieved in 90–120 days.
Vietnam is adopting English as a second language by 2035. The parent market is exploding — and AI is becoming the primary discovery channel. Every month your competitors build more authority, the gap widens. AI models are training on content published now.